Winless at home in two straight seasons, Elks embracing culture change in 2023

Edmonton Elks head coach Chris Jones directs training camp in Edmonton on Sunday May 14, 2023. The Edmonton Elks are embracing culture change going into the 2023 season. THE CANADIAN PRESS/Jason Franson

EDMONTON - Culture change.

Those two words best describe what the Edmonton Elks wanted to accomplish going into the 2023 season. It鈥檚 a term being used by general manager and head coach Chris Jones. It鈥檚 used by starting quarterback Taylor Cornelius. It鈥檚 used by pretty well everyone wearing a green and gold jersey in training camp.

The Elks are one of the CFL鈥檚 proudest franchises, but the last couple of seasons have represented the lowest point in the team鈥檚 history. Two seasons without a home win. Two last-place finishes in the Western Division.

In 2022, when Jones was brought back to the team he led to the Grey Cup in 2015, he spoke about bringing the green and gold mystique back to Edmonton. He talked about how the Elks should be seen as the Cadillac franchise of the league.

鈥淭his is where I try to build a legacy,鈥 he said when he was re-hired.

But, after a year of disappointment, will this season be that first step back towards glory?

One thing is for sure 鈥 the mood around this team is different than it was at this time last year.

鈥淕uys have got to enjoy coming to work and being around one another,鈥 said Jones. 鈥淚t鈥檚 a marathon. Guys have to be looking forward 鈥 and I am speaking (about) players and coaches 鈥 to seeing one another and pulling the same way.鈥

The Elks had a quarterbacking carousel going into last season. Cornelius didn't dress early in the year with Nick Arbuckle and rookie Tre Ford getting starts.

But Arbuckle was traded to Ottawa and Ford got hurt, opening the door for Cornelius to take the starter鈥檚 job. He passed for 2,768 yard in 12 games.

There is no quarterback controversy in 2023. Cornelius is the clear No. 1.

鈥淚t鈥檚 a confidence lift,鈥 said Cornelius. 鈥淓ven at the end of last year, it felt the same way. The support that the coaching staff had, Geroy (assistant GM Geroy Simon) and all those guys, it just helps your confidence. It鈥檚 exciting.鈥

Cornelius said that, as training camp wrapped, veteran defensive back Ed Gainey gathered the team and spoke about how things will be different in 2023.

鈥淗e talked about the culture change and the way the guys feel and the energy around here,鈥 said Cornelius. 鈥淚t鈥檚 completely different.鈥

Cornelius will have plenty of new targets. The Elks made a big splash on the free-agent market, bringing in three marquee receivers: Geno Lewis (Montreal), Steven Dunbar Jr. (Hamilton) and Kyran Moore (Saskatchewan).

Lewis amassed 1,303 receiving yards last season, while Dunbar went for 1,000 yards. Moore has fought injuries the last couple of seasons, but the Elks are hoping for a return to his 2019 form, when he registered 996 yards.

Add to that second-year receiver Dillon Mitchell, the deep threat who had 637 yards in half a season.

鈥淔or the quarterbacks, for Taylor, we just need them to put it in an area for us,鈥 said Lewis. 鈥淲e鈥檙e going to go out there and make them look good and help them to the best of our ability."

The passing game excels when there is a strong running game. And Kevin Brown, who ran for 486 yards in just seven games, averaged an eye-popping 6.6 yards per carry.

鈥淜B is a dog, man,鈥 Lewis said of his new teammate. 鈥淭his is my first time really getting to see him. He鈥檚 very consistent, works real hard and I am excited to see him keep being successful as his career keeps moving.鈥

The Elks also shored up the defence, bringing in defensive back Loucheiz Purifoy, who made 55 tackles and picked off three passes for the B.C. Lions last year. And defensive lineman A.C. Leonard, who had 23 sacks over the previous three seasons with the Roughriders, will bolster the Elks鈥 defensive front.

But there is one free-agent signing that won鈥檛 pan out. Kevin Francis, the special-teams ace who led the CFL in kickoff/punt return tackles in 2022, was brought to Edmonton from the Lions. But, soon after the deal was made, Francis publicly stated he wasn鈥檛 happy with the contract terms and didn鈥檛 report to camp. He鈥檚 on the Elks鈥 suspended list.

The Elks made about 500 seats available as part of a guaranteed win promotion before their home opener Sunday against the Saskatchewan Roughriders. Fans who buy the seats will get to keep coming back, for no extra charge, until the Elks win a game.

Really, they can鈥檛 go three years without a home win, can they?

2022 record: 4-14, fifth, West Division

Home record in 2022 (and 2021): Zero wins

Key additions: WR Steven Dunbar Jr. (Hamilton), WR Geno Lewis (Montreal), WR Kyran Moore (Saskatchewan), DB Loucheiz Purifoy (B.C.), DL A.C. Leonard (Saskatchewan)

Key losses: WR Kenny Lawler (Winnipeg), WR Derel Walker (Saskatchewan)

Players to watch: Lewis, Dunbar, WR Dillon Mitchell, RB Kevin Brown

This report by 好色tvwas first published June 7, 2022.

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