WASHINGTON (AP) 鈥 President Joe Biden on Monday signed an ambitious executive order on artificial intelligence that seeks to balance the needs of cutting-edge technology companies with national security and consumer rights, creating an early set of guardrails that could be fortified by legislation and global agreements.

Before signing the order, Biden said AI is driving change at 鈥渨arp speed鈥 and carries tremendous potential as well as perils.

鈥淎I is all around us,鈥 Biden said. 鈥淭o realize the promise of AI and avoid the risk, we need to govern this technology.鈥

is an initial step that is meant to ensure that AI is , rather than deceptive and destructive. The order 鈥 which will likely need to be augmented by congressional action 鈥 seeks to steer how AI is developed so that companies can profit without putting public safety in jeopardy.

Using the Defense Production Act, the order requires leading AI developers to share safety test results and other information with the government. The 好色tv Institute of Standards and Technology is to create standards to ensure AI tools are safe and secure before public release.

The Commerce Department is to issue guidance to label and watermark AI-generated content to help differentiate between authentic interactions and those generated by software. The extensive order touches on matters of privacy, civil rights, consumer protections, scientific research and worker rights.

White House chief of staff Jeff Zients recalled Biden giving his staff a directive when formulating the order to move with urgency.

鈥淲e can鈥檛 move at a normal government pace,鈥 Zients said the Democratic president told him. 鈥淲e have to move as fast, if not faster, than the technology itself.鈥

In Biden's view, the government was late to address the risks of social media and now U.S. youth are grappling with related mental health issues. AI has the positive ability to accelerate cancer research, model the impacts of climate change, boost economic output and improve government services among other benefits. But it could also warp basic notions of truth , deepen racial and social inequalities and provide a tool to scammers and criminals.

With the European Union nearing final passage of a sweeping law to rein in AI harms and Congress of debating safeguards, the Biden administration is 鈥渟tepping up to use the levers it can control,鈥 said digital rights advocate Alexandra Reeve Givens, president of the Center for Democracy & Technology. "That鈥檚 issuing guidance and standards to shape private sector behavior and leading by example in the federal government鈥檚 own use of AI.鈥

The order builds on already made by technology companies. It's part of a broader strategy that administration officials say also includes congressional legislation , a sign of the disruptions already caused by the introduction of such as ChatGPT that can generate text, images and sounds.

The guidance within the order is to be implemented and fulfilled over the range of 90 days to 365 days.

Last Thursday, Biden gathered his aides in the Oval Office to review and finalize the executive order, a 30-minute meeting that stretched to 70 minutes, despite other pressing matters, including the mass shooting in Maine, the Israel-Hamas war and the selection of a new House speaker.

Biden was profoundly curious about the technology in the months of meetings that led up to drafting the order. His science advisory council focused on AI at two meetings and his Cabinet discussed it at two meetings. The president also pressed tech executives and civil society advocates about the technology's capabilities at multiple gatherings.

鈥淗e was as impressed and alarmed as anyone,鈥 deputy White House chief of staff Bruce Reed said in an interview. 鈥淗e saw fake AI images of himself, of his dog. He saw how it can make bad poetry. And he鈥檚 seen and heard the incredible and terrifying technology of voice cloning, which can take three seconds of your voice and turn it into an entire fake conversation.鈥

The issue of AI was seemingly inescapable for Biden. At Camp David one weekend, he relaxed by watching the Tom Cruise film 鈥淢ission: Impossible 鈥 Dead Reckoning Part One.鈥 The film's villain is a sentient and rogue AI known as 鈥渢he Entity鈥 that sinks a submarine and kills its crew in the movie's opening minutes.

鈥淚f he hadn鈥檛 already been concerned about what could go wrong with AI before that movie, he saw plenty more to worry about,鈥 said Reed, who watched the film with the president.

Governments around the world have raced to establish protections, some of them tougher than Biden's directives. After more than two years of deliberation, the EU is putting the final touches on that targets the riskiest applications with the tightest restrictions. China, a key AI rival to the U.S., has also set some rules.

U.K. Prime Minister Rishi Sunak hopes to carve out a prominent role for Britain as an AI safety hub at a summit starting Wednesday that Vice President Kamala Harris . And on Monday, officials from the Group of Seven major industrial nations agreed to a set of AI safety principles and a voluntary code of conduct for AI developers.

The U.S., particularly its West Coast, is home to many of the leading developers of cutting-edge AI technology, including tech giants Google, Meta and Microsoft, and AI-focused startups such as OpenAI, maker of ChatGPT. The White House took advantage of that industry weight earlier this year when it secured commitments from those companies to implement safety mechanisms as they build new AI models.

But the White House also faced significant pressure from Democratic allies, including labor and civil rights groups, to make sure its policies reflected their concerns about AI鈥檚 real-world harms.

Suresh Venkatasubramanian, a former Biden administration official who helped craft principles for approaching AI, said one of the biggest challenges within the federal government has been what to do about law enforcement鈥檚 use of AI tools, including at U.S. borders.

鈥淭hese are all places where we know that the use of automation is very problematic, with facial recognition, drone technology,鈥 Venkatasubramanian said. Facial recognition technology has been shown to perform unevenly across racial groups, and has been .

While the EU鈥檚 forthcoming AI law is set to ban real-time facial recognition in public, Biden鈥檚 order appears to simply ask for federal agencies to review how they鈥檙e using AI in the criminal justice system, falling short of the stronger language sought by some activists.

The American Civil Liberties Union is among the groups that met with the White House to try to ensure 鈥渨e鈥檙e holding the tech industry and tech billionaires accountable鈥 so that algorithmic tools 鈥渨ork for all of us and not just a few,鈥 said ReNika Moore, director of the ACLU鈥檚 racial justice program, who attended Monday's signing.

After seeing the text of the order, Moore applauded how it addressed discrimination and other AI harms in workplaces and housing, but said the administration 鈥渆ssentially kicks the can down the road鈥 in protecting people from law enforcement鈥檚 growing use of the technology.

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