LONDON (AP) 鈥 The latest folding-screen smartphones, immersive metaverse experiences, AI-powered chatbot avatars and other eye-catching technology are set to wow visitors at the annual MWC wireless trade fair that kicks off Monday.
The four-day show, held in a vast Barcelona conference center, is the world鈥檚 biggest and most influential meeting for the mobile tech industry. The set to go on display illustrates how the show, also known as Mobile World Congress, has evolved from a forum for mobile phone standards into a showcase for new wireless tech.
Organizers are expecting as many as 80,000 visitors from as many as 200 countries and territories as the event resumes at full strength after several years of pandemic disruptions.
Here's a look at what to expect:
METAVERSE
There was a lot of at last year's MWC and at other recent tech fairs like . Expect even more at this event.
A slew of companies are planning to that will allow users to connect with each other, attend events far away or enter fantastical new online worlds.
Software company Amdocs will use to give users a 鈥渕etatour鈥 of Dubai. Other tech and telecom companies promise metaverse demos to help with physical rehab, virtually try on clothes or learn how to fix aircraft landing gear.
The metaverse's popularity exploded after Facebook founder Mark Zuckerberg in late 2021 exalted it as the . Lately, though, doubts have started to creep in.
鈥淎ll the business models around the metaverse are a big question mark right now,鈥 said John Strand, a veteran telecom industry consultant.
ARTIFICIAL INTELLIGENCE
AI has caught the tech world's attention thanks to the dramatic advances in that can hold conversations and generate readable text. Expect artificial intelligence to be deployed as an 鈥渙verused buzzword鈥 at MWC, said Ben Wood, principal analyst at CCS Insight.
Companies are promising to show how they're using AI to make home Wi-Fi networks more energy efficient or sniff out fakes.
Microsoft's press representatives have hinted that they might have a demonstration of ChatGPT but haven't provided any details. The company added AI chatbot technology to its Bing search engine but after it responded with who got early access.
Startups will demo their own AI-powered chat technology: D-ID will show off their eerie 鈥渄igital human鈥 avatars, while Botslovers says its service promises to 鈥渇ree humans from boring tasks.鈥
NOT JUST SMARTPHONES
MWC hit its stride in the previous decade as the , with device makers competing for attention with glitzy product launches. Nowadays, smartphone innovation has hit a plateau and companies are increasingly .
Attention at the show is focusing on , the next generation of ultrafast wireless technology that promises to unlock a wave of innovation beyond just smartphones, such as automated factories, driverless cars and smart cities.
鈥淢obile phones will still be a hot topic at MWC, but they鈥檝e become a mature, iterative and almost boring category," Wood said. "The only excitement will come from the slew of foldable designs and prototypes, but the real size of the market for these premium products remains unclear.鈥
Device launches will be dominated by a slew of lesser known Chinese brands such as OnePlus, Xiaomi, ZTE and Honor looking to take market share from the market leaders, Apple and Samsung.
CHINESE PRESENCE
Chinese technology giant Huawei will have a major presence at MWC, despite being as part of a broader geopolitical battle between Washington and Beijing over technology and security.
Organizers say Huawei will have the biggest presence at the show among some 2,000 exhibitors. That's even after the U.S. pushed allies to get their mobile phone companies to over concerns Beijing could induce the company to carry out cybersnooping or sabotage critical communications infrastructure.
Huawei, which has repeatedly denied those allegations, also has been aimed at starving it of components like microchips.
Analysts say one message that Huawei could be sending with its oversized display is defiance to the West.
