CLEVELAND (AP) 鈥 Women's basketball has grown in popularity over the past few years thanks in no small part to the sensational play of Caitlin Clark.
She鈥檚 become a household name that鈥檚 brought millions of new fans to the sport. But it's not just her. There's a slew of ultra-talented players such as Angel Reese, Juju Watkins and Paige Bueckers that are garnering attention.
, attendance, media coverage and television ratings have all blown up over the past few years ever since the COVID-19 season was played in the bubble.
While those numbers aren鈥檛 equal to the men鈥檚 NCAA Tournament, the gap has closed a lot.
鈥淚鈥檝e said it before that it鈥檚 been intentional to hold women鈥檚 basketball back. It鈥檚 no longer intentional anymore because they see we鈥檙e bursting at the seams,鈥 South Carolina coach Dawn Staley said. 鈥淲e just want to be treated as a sport. We just want an opportunity to be seen, and I do feel like there has been 鈥 it鈥檚 been very intentional to put us on TV.鈥
The ratings for the first four rounds of the tournament have skyrocketed, including a who tuned in for the Iowa-LSU game in the Elite Eight on Monday.
鈥淚t鈥檚 great. I think there鈥檚 great players on the men鈥檚 and women鈥檚 side," Purdue center Zach Edey said. "The fact that they鈥檙e kind of getting that coverage and exposure is long overdue. They have a lot of really good players.鈥
Edey is one of the rare men's stars who stuck around for four years. Usually the best men's college players jump to the pros after one season. The women greats stick around for four years helping fans know who they are.
鈥淵ou鈥檙e able to build, like a real iconic legacy at a program,鈥 NBA superstar . 鈥淭hat鈥檚 what we all love about it.鈥
There have always been great stars on the women's side such as Diana Taurasi, Candace Parker and Brittney Griner. They just didn't get the attention that players today do.
鈥淭here's just more media coverage now which helps immensely from a brand perspective,鈥 said Sara Gotfredson, who founded the , a Los Angeles marketing firm that specializes in commercial partnerships in women鈥檚 sports. 鈥淭hat's helping. When a men's player does some fantastic thing it gets covered on talk radio and 鈥楽portsCenter.鈥 You're seeing that now on the women's side and it becomes water cooler conversation.鈥
Griner was part of the 2013 draft class with Elena Delle Donne and Skylar Diggins-Smith that had a huge following when they were coming into the WNBA. She was happy to see all the new attention on the sport that Clark and Reese have brought.
鈥淭here's a lot of buzz,鈥 Griner said at USA Basketball practice Friday. 鈥淲e definitely have to use that momentum. It's like there's been a lot of great talent, but some of the stuff Caitlin is doing is on a whole another level. There's always been excitement and great players, but I just think the coverage wasn't there like it is now and that's great to see to tell more of the stories.鈥
UConn coach Geno Auriemma agreed that more coverage has helped the sport grow. His team for the past three decades has been the most covered and most well-known program in the country. Now he sees a lot more schools and players get coverage.
鈥淭here was this point where people were, you know, dying for some other story line to appear. And there probably were some story lines but nobody really wanted to pay attention,鈥 he said. 鈥淭here weren鈥檛 enough people that they could look into what all the other story lines were. But now there鈥檚 way more opportunities for story lines. There鈥檚 more outlets for story lines.鈥
One area of growth that isn't talked about a lot is the changes to the game itself made in 2015, according to women鈥檚 basketball analyst LaChina Robinson. Playing four quarters, advancing the ball in the last minute of the contest. The men still play two 20-minute halves and don't allow the ball to advance at the end.
鈥淭hings like that have created a lot of opportunity within the game for excitement," she said. 鈥淭here are more highlights and more exciting plays.鈥
Women鈥檚 sports has been riding a wave of popularity that stretches far beyond basketball. The perennially popular the growth of and , the wild popularity of volleyball and and simply 鈥 has all laid a foundation for fans to find what they want to see. And what they see is high-level play and star athletes.
鈥淚 can鈥檛 say that it鈥檚 bigger than the men鈥檚 side but it鈥檚 awesome for the women鈥檚 game,鈥 said ACC Network analyst Luke Hancock, who was the Most Outstanding Player of the 2013 Final Four when he played for Louisville. 鈥淚鈥檝e been locked in on more women鈥檚 games than I probably have ever before.鈥
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AP Basketball Writer Aaron Beard and Sports Writer David Brandt contributed to this story.
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