WASHINGTON (AP) 鈥 Three progressive groups are spending more than $20 million in a new national ad campaign to promote President Joe Biden's record as he begins his 2024 reelection race.
The ads from the groups Future Forward USA Action, Climate Power and Way to Win Action Fund, first shared with The Associated Press, aim to sell voters on Biden's efforts to lower the cost of , create , and as inflation takes a bite out of their take-home pay. The groups aim to remind Americans of what Biden has done in office, as many Democrats believe their party has not done enough to educate voters about what they have accomplished after 28 months in power.
鈥淭he Biden-Harris Administration has a good story to tell, and we鈥檙e making people aware of the real difference these policies will make in their everyday lives,鈥 Chauncey McLean, the president of Future Forward USA Action, said in a statement. 鈥淭his national advertising and marketing campaign will reach audiences on their TV and digital screens to highlight the Biden administration鈥檚 record of historic job growth and common-sense reforms that bring down costs for working people.鈥
In an April poll from The Associated Press-NORC Center for Public Affairs Research, Biden鈥檚 job approval rating stood at 42%, a slight improvement from 38% in March. The March poll came after a pair of bank failures rattled an already shaky confidence in the nation鈥檚 financial systems, and Biden鈥檚 approval rating then was near the lowest point of his presidency. The same poll showed just 47% of Democrats say they want him to seek a second term, up from 37% in February.
鈥淎merica鈥檚 clean energy boom isn鈥檛 an accident. Thanks to the Biden-Harris Administration鈥檚 clean energy plan, Big Oil is paying their fair share, and nearly 150,000 good-paying clean energy jobs are being created,鈥 said Lori Lodes, executive director of Climate Power. 鈥淲e鈥檙e excited to tell that story, and show Americans how President Biden鈥檚 clean energy plan is making a difference in their day-to-day lives.鈥
鈥淭he accomplishments of the Biden-Harris Administration are historic, and they鈥檝e made life better for all people. We鈥檙e going to tell that story to the multi-racial, multi-generational majority who made these changes happen,鈥 said Jenifer Fernandez Ancona, co-founder and chief strategy officer at Way to Win Action Fund. 鈥淎mericans are coming together to defend our freedoms and rebuild our communities after a challenging period of history. These policy victories give us a chance to keep building a better future that works for all.鈥
